Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely the Internet marketing, and the traditional marketing.
It used to be challenging to decide whether to follow an Internet marketing strategy for your business, or to go with the traditional marketing plan. But now with the Internet age taking over our lives, it has become particularly crucial to adopt Internet marketing into your business strategies.
Internet marketing, as well as Traditional marketing, both have their pros and cons, however a combination of both would be the best option for any kind of business.
Traditional marketing relies on direct selling, such as media (TV commercial and Radio) and print media, such as billboards, magazine ads and flyers. It also includes the use of a large amount of printed material, like brochures or catalogues for promoting the products or services.
Traditional marketing – Pros:
To reach certain type of target audience, you may need to depend on traditional marketing only. An example will be reaching out to retiring CEOs, as a majority of them are not accustomed to the ways of various platforms offered by the Internet. An important aspect of traditional marketing is selling through personal contacts. For certain products, direct selling through personal contact proves to be the most successful way of marketing. Many continue to prefer being approached personally and given some printed material that they can read at their convenience.