What are landing pages and how they work with ads

Do you own a local store or café? Are you worried about sales? Here is a solution for you. You can actually increase your sales by using landing pages. These landing pages will boost your sales to triple or even quadruple.

What is a landing page?

A landing page is a webpage that is created with the intention of convincing people to perform an action that often requires submitting their personal details like name and email. Landing pages are helpful for new businesses as they help them build a long list of potential customers.

How a landing page work

In order to make a landing page work, you must first create one. It is better if you hire an expert or a company that provides good website creation services[jasa pembuatan website, which is the term in Indonesian]. Once you get your landing page, you must create an ad on a social media platform or a search engine.

Run an ad campaign so people will be able to see your advertisement. Once people click on it, they will be redirected to your landing page.

Two techniques you can use today to increase CTR

CTR or click through ratio is the number of click an ad gets. You want as much people to click on your ad as possible. You have to use these two techniques if you want to increase CTR.

  • Offer them a reward. No one will give you their personal details for free. They will expect something from you in return. Offer a reward like a small discount or something for free on purchase of something else. It will push people to click on your advertisement.
  • Make the offer limited or for a limited time. You can also push people by showing that there are only few more free gifts left or the offer is going to end in a day.

These techniques would increase your CTR definitely.