For companies that specialize in developing complex and highly-focused technologies, finding and creating new sales leads can be nearly as difficult as developing the product in the first place. The customers and clients that might benefit from these technologies are often difficult to identify, and they might not be actively seeking new technologies that could benefit their enterprises. In such cases, it’s important to take a pro-active approach to finding technology sales leads, but to do so in a way that does not distract from the company’s focus on product development or eat into its resources.

For many firms, this means outsourcing to find more technology sales leads. More and more businesses are finding that by focusing their energies on product development and allowing a devoted lead-generating firm to find new customers, they get the best of both worlds: The highest-quality product and the largest, most-enthusiastic market. And that’s a formula that makes for faster sales and better profits.

These lead-generation firms can help businesses that operate in a wide variety of fields. The experts working for technology sales lead firms often have backgrounds in a number of different industries, from media to healthcare to financial services to retail. Their experience helps them not only to cultivate sales leads, but also to assist the technology firms in devising sales pitches that will speak to their target audience and convert a higher percentage of prospective clients into actual customers.

The simple fact is that lead generation is an art unto itself. Many firms that are ideally suited to developing cutting edge technologies simply won’t have the resources or expertise to seek out all the leads they need and find the markets their products deserve. For these firms, hiring an outside lead generation team makes sense, and the investment will return itself many times over when sales increase and first-time buyers become repeat customers.

And the best lead generation firms will recognize that increasing their clients’ sales is about more than simply finding new customers for them to approach. Salespeople know that selling anything is a process that begins long before approaching a customer, and continues after the customer is found, and sometimes even after the sale is closed.